Inspired by Dr. Martin Luther King Jr., Carl Ware rose to become one of the most influential business leaders and philanthropists of his generation. Carl was elected to the Atlanta City Council in 1973 and later served as its first black president from 1976 to 1979. In 1979 he was named Vice President of Special Markets for Coca-Cola USA.
He founded the Coca-Cola Foundation and became known as the company’s “Daring Diplomat.” As the highest-ranking African American executive at the Coca-Cola Company, Ware would become the architect of his employer’s South Africa disinvestment and the first American businessman to meet with Nelson Mandela after his release from prison in 1990. During this time, Ware proved instrumental in the fall of South Africa’s brutal system of apartheid.